When you’ve spent a lot of time building a brand for yourself, it’s very important to make sure you also put the time in to ensure that brand has a good reputation in the eyes of the public.
In fact, this is one of the biggest problems with any kind of brand: while it can ideally be seen as a mark of quality by your customers, a few missteps can actually end up having the complete opposite effect.
If you develop a reputation for yourself as having poor customer service, or of releasing poor quality products, then eventually your brand will be off putting to your customers and will drive people away from using your business.
For these reasons, it’s a very good idea to employ a reputation management company to ensure that doesn’t happen.
Or you can work on improving your own reputation online with the help of this Free Personal Branding Email Course.
Let’s take a look at how that works.
A lot of reputation management comes down to SEO – or Search Engine Optimization. In this day and age, the fastest way to learn about a person or brand is to search for their name on Google.
The impression you then form is of course going to be based on whatever site comes up.
In an ideal situation, you want to ensure that your main business site is the first thing that comes up in the search results (or on the ‘SERPs’ – Search Engine Results Pages).
However, the second best scenario is that a positive review or a business listing for you comes up. What you don’t want is for a bad review to be the first thing people see.
You’ll also spend some time managing reviews and trying to ensure that the overall picture for your business is a popular one.
One way you can do this is by encouraging happy customers to leave reviews (a lot won’t otherwise). Another strategy is to respond to reviews and to try and put unhappy customers at ease.
By far the best way to manage your own reputation online is to publish your own self-hosted WordPress blog on your own domain. This will ensure that your blog shows at the top of Google when someone searches for your name.
My #1 personal branding tip is to create a personal branding website as the hub of your personal branding platform. But a website that doesn’t get traffic and build your business is just a glorified business card.
You need a step-by-step road map to take you from no digital footprint at all to a well-established online presence.
This includes building an authoritative social media presence that gives potential clients and business partners a good impression of your skills and expertise.
Go from unknown to well-known with my Free 21-Week Personal Branding Email Course. Download a free personal branding worksheet and learn my 21-week step-by-step game plan to build a world-class personal branding platform.